|
Bluewater
has a twenty-five year reputation for successful regional, national
and international marketing.
Over the past 25 years, Bluewater
or its principals have developed and implemented over $125 US
million worth of local, regional, national and international
marketing and advertising programs, and have helped create almost
$3 US billion in gross revenues for our diverse roster of clients
(comprehensive Bluewater Marketing Services, Inc. background
and reference material is available upon request).
Today, Bluewater Marketing Services is proud to
serve as the primary author, designer, programmer and marketing
resource for Go-Abacos.com, and to donate our photographic services,
"island photo archives" images, and many 100's of Bluewater staff hours to the development
of this unique "local knowledge" website. Additionally,
Bluewater now serves as internet design and marketing agency
for such well-known companies as Gulfstream-Continental Connection
(Continental Airlines), Bahamas Travel Net, Florida Yacht Charters,
K-Crypt Encryption Resources, ATC Services and many others.
Bluewater's principals are
long-term Abaco islands visitors, and are honored by the many
friendships we have formed in these islands over the past 20
years. With the generous assistance of our many long-time friends
and other personal associations in The Abacos, we expect to continue
to add a significant amount of additional commercial as well
as "local knowledge" content to Go - Abacos over the
next months. Yet even with the projected growth of this site,
we will continue to restrict Go - Abacos' commercial content
to less than 20% of the total site.
Bluewater believes Go - Abacos is for Travelers ... NOT Tourists!
In order to attract the type of informed traveler best suited
for an Abaconian vacation adventure (see "5 Reasons To
Visit The Abacos"
if you have any questions), Go - Abacos' mission is to showcase
a significant amount of traveler-usable "local knowledge"
INFORMATION on a relatively undiscovered group of idyllic islands,
not to create The Abacos' largest computerized "Yellow Pages"
of things to buy or rent!
Why is Bluewater doing this?
Bluewater Marketing Services believes in quality,
controlled-growth for The Abacos.
We believe the Abaco islands will experience significant controlled
quality growth in high-end tourism over the next few years. We
believe "The Big Red Boat-Guanan Cay" fiasco was one
of the most ill-conceived Tourist promotions of the last decade,
since we firmly believe The Abacos are absolutely NOT
for "tourists" (please click here for our definition
of "Tourist").
We believe Go - Abacos can help generate increased numbers of
the type(s) of traveler(s) who will truly enjoy an Abaconian
vacation "adventure", and will tell their friends of
their "discovery". For a better understanding of our
tourism philosophy, please browse our "5 Reasons To
Visit The Abacos"
pages.
Finally, we believe
if we can successfully create a comprehensive, objective, "local
knowledge" information (not advertising) oriented internet
site, and then market it properly to true Island Travelers, our
sponsors will ultimately reap significant rewards in increased
business.
This will not
happen overnight ... but neither will our discounted, get-acquainted
"first year rates" continue forever. At some point
in the next 12-15 months, we expect to begin "breaking even"
on Go - Abacos' cost vs. revenues. However, we can only expect
to do this when we demonstrate that we're providing cost-effective
marketing services to our valued sponsors ... our Abaco clients.
In other words,
Go - Abacos and Bluewater Marketing are putting a significant number of real
dollars "where our mouths are". We honestly don't EXPECT
our sponsors to "take our word" that Go - Abacos will
create a greater amount of quality business for their businesses
than any other Abacos-oriented website.
We expect to
prove it.
Who is Bluewater?
Bluewater Marketing Services is nationally recognized
for significant accomplishments in the fields of advertising,
strategic marketing, promotion, public relations and development
of research-based communications programs. The senior Bluewater network personnel who create,
supervise and implement our clients' marketing communications
and marketing support programs are skilled in the creative development
and execution of every element and detail of a corporate, business-to-business,
tourism, retail or co-op marketing support program.
What does Bluewater
Do?
Bluewater's resource
network has provided effective, results-oriented and internationally
recognized marketing communications programs to a wide range
of companies for over 20 years, including such regional, national
and international clients as Prudential (project basis), Radice,
American Standard (regional), Travelpro Luggage, Dun & Bradstreet
Data, Merrill Lynch, Dole Foods, Disney (project basis) and Mobil
Oil (project basis).
Over the last
twenty five years, the principals of Bluewater Marketing Services have created productive,
successful and cost-effective marketing programs for hundreds
of local, regional, national and international companies in just
about every conceivable area of endeavor - from national (American)
commercial and residential developers such as Prudential Insurance's
commercial property development division and the New York Stock
Exchange Radice Corporation, to a Brazilian bathing suit manufacturer,
a major American air-conditioning equipment distributor and a
multi-thousand acre country club community as well as small scale,
ultra high-end island developments such as Scotland Cay in The Abacos and Tainos Villas &
Resort in the Turks & Caicos. As a matter of fact, we played
an important role in the (victorious) election campaign of the
Turks & Caicos Islands' (previous) Chief Minister, the Hon.
Washington Misick.
Bluewater provides cost-effective, affordable marketing and
communications services!
From
development of creative and message delivery strategies to production,
design, creative, media and strategic research capabilities,
we've successfully done (or directed) it all. Since Bluewater
Marketing
Services brings together a network of talented individuals and
groups, under the umbrella of a virtual company, we offer competitive
prices for everything we do - you'll only pay for what you need,
not for rooms full of kids working an hour a day and spending
the rest of the time playing computer video games.
Where is Bluewater?
Bluewater's principals
have been located in Ft. Lauderdale, Florida since 1969. Bluewater
Marketing was formed in 1993 by Rick Graef (previously Senior
VP-Marketing for a major company listed on the New York Stock
Exchange) to provide a degree of marketing professionalism and
expertise not otherwise available to local and regional clients.
According to our clients, we have been quite successful in accomplishing
our goals and corporate mission.
Should you wish to contact us directly:
Bluewater Marketing Services, Inc.
1574 NE 36 Street
Ft. Lauderdale, Florida 33334
954-568-5214
954-564-4838 [FAX]
sponsors@go-abacos.com
|
